Pulla

Studio

Art meets Science

Nike Air Presto

Motion

08 / 24

The film for Nike Presto shoe is a visual journey that brings out the best of what this iconic sneaker has to offer. It's more than just an ad, it's an experience. Our concept was to use a blend of warm orange, red tones, and sleek black-and-white contrasts to showcase the Presto’s unique design features in a way that's both artistic and technically impressive.

This isn’t just a celebration of the Presto—it’s a testament to innovation, creativity, and the artistry behind every step. By combining vibrant visuals with a deeply immersive atmosphere, the film elevates the Presto beyond a product, transforming it into a symbol of movement, individuality, and style.aces a choice: sustain the sterile perfection of its world or risk everything to revive the chaotic beauty of humanity.

Through meticulous motion design, the shoe's signature features come to life. The flexible mesh upper stretches and contracts in rhythmic motion, a nod to the Presto’s unparalleled comfort and adaptability.