Pulla

Studio

Art meets Science

amg GT

Vfx

12 / 2023

From a hidden garage emerges a sleek car, its engine humming to life. Leaving the urban bustle behind, it glides into the vast desert expanse. Against the flat terrain, it showcases its prowess, effortlessly navigating the open landscape. As the sun sets, the car stands alone, a symbol of freedom and adaptability in the endless desert horizon.

As the urban skyline fades in the rearview mirror, the car glides seamlessly into the desert, its bold silhouette cutting through the vast, sun-soaked landscape. The terrain changes to an endless expanse of sand and cracked earth, but the AMG GT remains unshaken.

Bringing this cinematic vision to life required a seamless blend of creativity and cutting-edge technology. At the core of our production pipeline were industry-leading tools such as 3ds Max and Cinema 4D, where the car model and environment were meticulously crafted.

The desert environment was designed with equal precision, blending creative direction and technical expertise. Leveraging Cinema 4D’s robust animation tools, we crafted a natural yet dramatic landscape, complete with shifting sands, realistic lighting, and a horizon that extended infinitely.

These elements were enhanced further using Redshift, a powerful GPU-accelerated renderer, to achieve a level of photo realism that feels immersive and authentic. Redshift allowed us to fine-tune lighting, reflections, and material shaders, ensuring that every frame exuded cinematic quality while maintaining unparalleled rendering efficiency.

Through this project, we showcased not only the adaptability and elegance of the Mercedes-AMG GT but also our studio’s expertise in environment design, animation, and directing. By pushing the boundaries of what CGI can achieve, we delivered a narrative that resonates emotionally and visually, reaffirming our commitment to producing content that inspires and captivates.